Is Your Website Accessibility Turning Away 20% of Potential Customers and Putting Your Business at Risk?

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Imagine your life without access to the Internet, especially if you are not able to leave your home. How would you access information and basic needs like food, clothing, financial services and entertainment? About 20% of the population experiences challenges accessing the internet because of one or more of a variety of disabilities and the lack of website accessibility.

We have all heard about businesses with physical locations needing to make adjustments to accommodate disabled patrons, but what about online destinations? As our economy shifts to conducting business online, it is more important than ever to make websites accessible. Business owners face the risk of unnecessary lawsuits, fines and penalties, which can be avoided quite easily with minor modifications to websites. Making your website accessible will help you reach and serve more clients, generate higher satisfaction, community goodwill and business growth.

So who is filing ADA compliance lawsuits?

Associations and organizations for people with disabilities and law firms are teaming up to form class action lawsuits against large organizations and companies, like Harvard, Netflix, Uber, Chipotle, Domino’s and even musicians like Beyonce. These lawsuits generally cite Title III of the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act. They are targeting companies with online accessibility barriers to make it easier for disabled people to access the internet. As more companies are conducting business online, the pace is accelerating – one federal-funded accessibility lawsuit is filed per hour! (UsableNet’s 2019 ADA Website and App Accessibility Lawsuit Report)

What types of changes are necessary to achieve Web Accessibility for disabled customers?

Getting and staying compliant can keep your business running smoothly, attracting new, valuable, grateful customers. It can also keep you out of the courtroom, avoiding fines, penalties and legal fees! The landscape and standards for website accessibility are constantly changing, and require a deep understanding of a wide range of disabilities and technologies. They include but are not limited to:

  • Alternative text for every image so that screen reader software can navigate a site with or without a keyboard
  • Providing high contrast between the site background and text for easy readability
  • Providing a way to enlarge text
  • Making sure forms can be navigated and completed by people using screen readers
  • Closed captions or transcripts for video and audio content so that the hard of hearing can interact with your content

However, these accommodations don’t have to be expensive or time consuming for a business owner. We work with tools that can streamline this process to automate the accommodations using the latest standards and certify compliance with no impact to the design or functionality of your current website.

What Industries Are Most at Risk?

While every industry could be targeted, some of the most prone to lawsuits are:

  • Education – Current and potential students must be able to apply for admission, pay tuition and fees, find and register for classes, attend and access materials from virtual classes, submit work, connect with educators and support resources.
  • Restaurants & Hospitality – Current and potential clients must be able to research your offerings, reserve, book and pay for meals and accommodations.
  • Healthcare – Current and prospective clients must be able to research your offerings, book appointments and view medical test results and notes securely.
  • Sports & Entertainment – current and potential clients must be able to research your offerings, reserve, book and pay for tickets, streaming services and more.

Being proactive about website accessibility is more important than ever for businesses of all sizes. You’ve worked so hard to create a great business and website. Now more than ever, it is important both ethically and financially to protect your business from Web Accessibility lawsuits.

Is your website is ADA compliant? We can do a quick check for you and help you make some simple, affordable changes to correct any issues.

CONTACT US FOR A WEB ACCESSIBILITY CHECKUP

For do it yourself types, check out:

Become So Good, They Can’t Resist You

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Is it time to grow your business…
If you are looking to gain traction in your company, everything starts with you having a product or service that’s absolutely irresistible to customers.

How do you know if you have hit that streak of business gold?

Your customer is desperate to solve a painful problem and you have the *potential* be their dream come true. You share your product and they can’t buy it fast enough and thank you profusely! You need to offer something that makes a real difference for people – saving them time, money and curing a real pain.

Once you have that magical formula…it is time to share it!

You need to share your solution with those who might need it and convince other people like them that it works!

People who have the pain that you know you can solve are naturally skeptical. They want proof you’re telling the truth. They don’t want to be sold, but they do want to solve that thorny, painful problem.

To overcome skepticism you have to demonstrate impressive results and that happens to work best with massive transformation stories.

You need to share that confirmation of moving from A to B, from pain to power, from rags to riches, from before to after.

You need stories of customers trying your product or service and saying, “Wow! This is amazing!”

This sparks the curiosity to try the product or service and share the reaction with others.

What commercials can you remember that follow this formula? 

Laundry? Diets? Medicine? They all do!

Every single advertiser relies on confirmation in the form of emotional stories that provide proof and invite trial.

Emotion sells, facts back up the decision.

Get that emotional connection figured out and watch your business take off!
________

PS: We’re starting a CEO group in Santa Clarita next month. We’re going to spend 3 hours a month going deep into applying growth strategies for your business.  Would you like to join us? Click here?

Just reply to this email and put “DLAB” in the subject line, and I’ll get you all the details 🙂

Whenever you’re ready… here are 4 ways we can help you grow YOUR business:

1. Be a participant or presenter at “1Million Cups Santa Clarita”

My favorite thing to do is to talk deeply with other entrepreneurs about their success strategies in all kinds of businesses. Big businesses, small businesses, professional services – they are all gathering weekly at  http://1MillionCups.com/SantaClarita

2. Get my personal help with your business and personal budget

Nobody likes facing their numbers, but it is so important! Meet with me for a half an hour and break down your business and/or personal budgets to make sure you have the runway to make your business work. Make your appointment here: http://calendly.com/taniamulry

3. Work with us one-on-one

If you’d like to work directly with me to make big decisions and set up success systems, processes, policies, website, app and/or marketing strategies for your business… just reply to this message and put “One-on-One” in the subject line… tell me about your business, what you’d like to work on together and I’ll reply with next steps!

4. Check these awesome podcasts and events out:Startup Grind Santa Clarita

Forty Thrive

The Startup Story

Get to Know Steamwork’s CEO Group and Decision Accelerator DLAB

Services

Decide Like a Boss with DLAB: Peer Momentum Group

Your Success Is the Sum of Your Decisions

Grow your business with an elite group of CEOs in a mentor-led group

LEVEL UP YOUR GROWTH WITH DECIDE LIKE A BOSS (DLAB)

DLAB is Steamwork’s Peer-Powered Decision Accelerator, where business owners come together monthly to make stronger decisions, action plans, find their dream team and hold accountability.

BRING BIG QUESTIONS & GET PEER-POWERED ANSWERS

Marketing & Sales | Pricing & Positioning | Negotiation & Persuasion | Hiring & Firing | Budget Management | Family & Team Dynamics | Automation & Delegation | Continuous Improvement

HOW DOES DLAB WORK?

DLAB is a 12-month program with cycles of decisions, implementation and celebration.

1. Live Monthly Momentum Meetings

These are can’t miss peer-powered strategy team meetings where you identify your biggest growth opportunity, work through challenges, fears and obstacles, build level-up goals, action plans, commitment and accountability.

2. Members’ Only Online Collaboration Group

Stay connected between meetings in an online group for feedback and sharing.

3. Momentum Day

DLAB celebrates progress quarterly and connects past, present & future members to socialize.

VALUES OF THE STEAMWORK DLAB COMMUNITY

We stand for Fun, Challenge, Courage, Commitment, Consistency, Giving, and Being Present.

WHO ARE THE PEERS IN DLAB?

Serial entrepreneurs, experienced executives and high-performance coaches join DLAB.

HOW WILL YOU GROW YOUR BUSINESS DURING DLAB?

  • Create a steady personal income from your business
  • Define and launch your irresistible offering by hacking your buyers’ brains
  • Own your numbers in your business
  • Crush your fears and obstacles
  • Develop daily disciplines for a productive, thriving, healthy business
  • Overcome technology, media, resourcing and mindset issues
  • Take your expertise to an online sales model to make more money on autopilot
  • Create a tribe of rabidly responsive and enthusiastic fans and customers

THE POTENTIAL OF IMPLEMENTING 12 MONTHLY GROWTH PLANS

5%-10% MGPs = 2x Growth | 20-25% MGPs = 10x Growth

IS DLAB FOR ME?

DLAB is definitely for you if you are…

  • A goal-getter and a community-minded giver with a history of high performance
  • Searching for laser focus and reliable resources to help you get more done faster
  • Craving deeper friendships with smart leaders who just “get you” & your goals
  • DLAB is not for dabblers, change-resisters, whiners, complainers, drama, excuses or mean people.

DLAB IS NOT…

  • A category-protected referral group
  • An endless commercial event
  • A consulting session or one-on-one coaching
  • A gripe fest or pity party
  • A substitute for professional advice or services

You’ve created a great business.

Now let’s work together to level up.

READY TO APPLY TO DLAB?

Contact Us

The mobile app revolution is here. Is your business ready with a branded mobile app?

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Smart business owners across the globe are realizing the power of the mobile devices and are investing in a branded mobile app.

Apps are rapidly replacing the prominence of web sites as tablet devices and mobile phones are supplementing or replacing computers in our daily lives. The market potential is huge. There are over 6 billion mobile phone users globally….about 4x the number of computer-based internet users. If you have a business, you need a custom branded mobile app to effectively market to your customers whenever and where ever they are!

There is tremendous value in having a branded mobile app for your business:
• Increasing your brand visibility
• Encouraging customer loyalty through frequent visits and purchases
• Promotional flexibility
• Increasing overall engagement with your customers
• Making all of your social media tools accessible through one convenient access point on a phone

And by utilizing counter top displays or window posters that display your app download and access instructions, Steamwork will help you harness the power of this powerful marketing medium.

Join the Mobile App Revolution Today

Steamwork will show you how to harness the power of the smart phones that most of your customers and prospects are carrying with them ALL THE TIME! With your own iPhone, iPad and Android Apps and mobile website, you can put your brand in your customers’ hands any time of day.

Our mobile platform allows us to professionally design, build and publish your apps and then provide you with the tools to maintain your own app with our easy to use design and content publishing interface.

Your app can be up and live in a few short weeks, ready to work as your mobile marketing arm 24/7!

Transform your customer relationships and earn more money by putting your brand in their hands

How can you deliver value to your customers through your app:

  1. Give customers GPS directions from anywhere in the world – directly to your business.
  2. Create a viral buzz with our built in sharing capabilities to Facebook, Twitter, YouTube and your email mailing list.
  3. Build brand loyalty by giving your customers coupons for checking in at your business. Coupons can be “unlocked” based on your criteria.
  4. Provide up to date information about all of your businesses events and specials. Create an events calendar and promotional coupons.
  5. Keep your customers informed about everything involving your business, by creating an Information tab.
  6. Give customers multiple ways to get in touch with you with our contact pages including direct calling, GPS directions, and email.

We offer money making features as optional integrations:

  • Email/newsletter service provider
  • Shopping Cart Provider/ECommerce Store
  • Reservation/Appointment System
  • Food Ordering System

We make app ownership easy for business owners, even if you can barely use a smart-phone!

We provide all the support you need along the way:

  • We personalize an iPhone, iPad and Android app solution customized to your business brand standards and content
  • The completed app is reviewed and submitted by our staff to the iTunes App Store and Google Play Market (Android)
  • We teach you how to make instant updates to your app, and connect your website, social media, events, photos and video channels to the app for dynamic content
  • We provide lifetime of app hosting, support and maintenance of your app as long as your account is current
  • Our app platform partners make regular updates and improvements to your app at a fraction of the cost of custom development
  • Our powerful content management system makes it easy to make changes to your app instantly and is available on your computer or phone
  • You can measure the performance of your app with back office analytics through our powerful content management system. It is like having a 24 x 7 mobile app back office.
  • You get unlimited downloads and the ability to send unlimited “Push Notification” messaging to all your customers

We make apps for all kinds of industries.

In fact, we can make apps for almost any industry you can imagine:

  • Authors, speakers, experts, podcasters & video creators
  • Non-Profits
  • Restaurants, Clubs & Bars
  • eCommerce Companies
  • Musicians and Bands
  • Salons & Spas
  • Lawyers
  • Medical Practices
  • Coworking Spaces
  • Home Services including Handyman Services, Exterminators, etc.
  • Real Estate and related services
  • Photographers
  • Sports Leagues and Teams

Want a custom branded mobile app for your business in just a few weeks?

Contact us to ask for a demo and a proposal.