Become So Good, They Can’t Resist You

Is it time to grow your business…

If you are looking to gain traction in your company, everything starts with you having a product or service that’s absolutely irresistible to customers.

How do you know if you have hit that streak of business gold?

Your customer is desperate to solve a painful problem and you have the *potential* be their dream come true. You share your product and they can’t buy it fast enough and thank you profusely! You need to offer something that makes a real difference for people – saving them time, money and curing a real pain.

Once you have that magical formula…it is time to share it!

You need to share your solution with those who might need it and convince other people like them that it works!

People who have the pain that you know you can solve are naturally skeptical. They want proof you’re telling the truth. They don’t want to be sold, but they do want to solve that thorny, painful problem.

To overcome skepticism you have to demonstrate impressive results and that happens to work best with massive transformation stories.

You need to share that confirmation of moving from A to B, from pain to power, from rags to riches, from before to after.

You need stories of customers trying your product or service and saying, “Wow! This is amazing!”

This sparks the curiosity to try the product or service and share the reaction with others.

What commercials can you remember that follow this formula? 

Laundry? Diets? Medicine? They all do!

Every single advertiser relies on confirmation in the form of emotional stories that provide proof and invite trial.

Emotion sells, facts back up the decision.

Get that emotional connection figured out and watch your business take off!

PS: We’re starting a CEO group in Santa Clarita next month. We’re going to spend 3 hours a month going deep into applying growth strategies for your business.  Would you like to join us? Click here?

Just reply to this email and put “DLAB” in the subject line, and I’ll get you all the details 🙂

Whenever you’re ready… here are 4 ways we can help you grow YOUR business:

1. Be a participant or presenter at “1Million Cups Santa Clarita”

My favorite thing to do is to talk deeply with other entrepreneurs about their success strategies in all kinds of businesses. Big businesses, small businesses, professional services – they are all gathering weekly at

2. Get my personal help with your business and personal budget

Nobody likes facing their numbers, but it is so important! Meet with me for a half an hour and break down your business and/or personal budgets to make sure you have the runway to make your business work. Make your appointment here:

3. Work with us one-on-one

If you’d like to work directly with me to make big decisions and set up success systems, processes, policies, website, app and/or marketing strategies for your business… just reply to this message and put “One-on-One” in the subject line… tell me about your business, what you’d like to work on together and I’ll reply with next steps!

4. Check these awesome podcasts and events out:Startup Grind Santa Clarita

Forty Thrive

The Startup Story

Get to Know Steamwork’s CEO Group and Decision Accelerator DLAB

Decide Like a Boss with DLAB: Peer Momentum Group

Your Success Is the Sum of Your Decisions

Grow your business with an elite group of CEOs in a mentor-led group


DLAB is Steamwork’s Peer-Powered Decision Accelerator, where business owners come together monthly to make stronger decisions, action plans, find their dream team and hold accountability.


Marketing & Sales | Pricing & Positioning | Negotiation & Persuasion | Hiring & Firing | Budget Management | Family & Team Dynamics | Automation & Delegation | Continuous Improvement


DLAB is a 12-month program with cycles of decisions, implementation and celebration.

1. Live Monthly Momentum Meetings

These are can’t miss peer-powered strategy team meetings where you identify your biggest growth opportunity, work through challenges, fears and obstacles, build level-up goals, action plans, commitment and accountability.

2. Members’ Only Online Collaboration Group

Stay connected between meetings in an online group for feedback and sharing.

3. Momentum Day

DLAB celebrates progress quarterly and connects past, present & future members to socialize.


We stand for Fun, Challenge, Courage, Commitment, Consistency, Giving, and Being Present.


Serial entrepreneurs, experienced executives and high-performance coaches join DLAB.


  • Create a steady personal income from your business
  • Define and launch your irresistible offering by hacking your buyers’ brains
  • Own your numbers in your business
  • Crush your fears and obstacles
  • Develop daily disciplines for a productive, thriving, healthy business
  • Overcome technology, media, resourcing and mindset issues
  • Take your expertise to an online sales model to make more money on autopilot
  • Create a tribe of rabidly responsive and enthusiastic fans and customers


5%-10% MGPs = 2x Growth | 20-25% MGPs = 10x Growth


DLAB is definitely for you if you are…

  • A goal-getter and a community-minded giver with a history of high performance
  • Searching for laser focus and reliable resources to help you get more done faster
  • Craving deeper friendships with smart leaders who just “get you” & your goals
  • DLAB is not for dabblers, change-resisters, whiners, complainers, drama, excuses or mean people.


  • A category-protected referral group
  • An endless commercial event
  • A consulting session or one-on-one coaching
  • A gripe fest or pity party
  • A substitute for professional advice or services

You’ve created a great business.

Now let’s work together to level up.


Contact Us

30 Ideas for Customer Appreciation

Looking for ways to say thank you to your customers? Here’s 30 customer appreciation ideas to get you started.
1. Send a personalized thank you note
2. Tag in a social media post thanking them
3. Take a picture with your client and share
4. Hand out a small gift like a flour or promotional item
5. Host a customer appreciation event
6. Give a gift card to your customer of the week
7. Give a little extra treat with purchase
8. Enter all customers in a drawing for movie or concert tickets
9. Send out tips to help your customers in your area of expertise
10. Send out a special offer or discount on the customer’s next purchase
11. Connect your customer to other trusted community businesses
12. Have a special photo or video shoot to capture fun, shareable moments with your customers
13. Highlight a customer success story in your next email newsletter
14. Bring your customer’s favorite lunch or snacks to your next meeting
15. Recognize your best customers by name when they arrive
16. Introduce your customers to other customers who have things in common
17. Ask for input and feedback, and put the best suggestions into action!
18. Create a rewards program to reward frequent customers
19. Design and implement a referral program to reward customers who tell your story
20. Create a customer wall of fame gallery in your store or online
21. Name a special offer after a customer
22. Remember your customer’s big life events
23. Ask about your customer’s loved ones
24. Create a special award or certificate to honor your customers
25. Book a special outing and invite your best customers
26. Send a welcome gift when a customer first signs up
27. Ask questions about why your customer likes your business, and do more of that!
28. Create opportunities for your customers to celebrate with you and recognize them publicly.
29. Make a donation to charity in the name of your customer
30. Send a thank you text

Being an Entrepreneur Isn’t Easy – It Takes a Little Extra

Being an extraordinary entrepreneur is not for the faint-hearted.

It takes more than book smarts or street smarts. It takes bravery, discipline and the acceptance that you’ll most likely be wrong most of the time.

But most of all, you can’t make it by doing it all by yourself. To find reliable partners and an abundance of clients, it takes a village. There are tens of thousands of hardworking business owners here in Santa Clarita, but only a few hundred show up at local events. We get it. Running a business is sometimes a 24/7 job. Starting a business can be daunting and all consuming. But we are here to tell you that you can’t do it alone, and you don’t have to. We are here for you, to share the tools, the lessons learned, the short cuts, the contacts and the hidden resources that you can tap into to accelerate your success.

The Unsung Heroes of Santa Clarita – Entrepreneurs

We believe entrepreneurs are heroes, and we encourage our members to give something extra to other entrepreneurs when they work together. No discounting, just extra value exchanged between members of an elite club of brave business owners who put it all on the line every day to create a better future for all of us.

Your Personal Invitation to Join the Extrapreneur Club

Get Immediate Access to Extraordinary Benefits for Extraordinary Entrepreneurs Like You

  • Connect with extraordinary members at live events, and in our private member support Facebook Group
  • Give and receive “Extrapreneur Perks” when you do business with other members
  • Enjoy substantial savings and VIP access to exclusive events, rentals and training
  • Grow your business through unique promotional and sponsorship opportunities
  • Access the Steamwork Talent Network to find trusted, amazing local resources for projects

We are committed to planting the seeds for healthy, vibrant, prosperous businesses here in Santa Clarita and are excited to connect with you.

How to Leave Corporate Life to Start Your Own Business Without Fear

Are you like most people who wish they could leave corporate life and finally be their own boss?

What’s stopping you? If you are like most people, here are some of the top issues with thinking entrepreneurship is even possible for you:

  • Fear of Taking Action
  • Fear of Losing Security
  • Fear of Failure
  • Fear of Success
  • Shaming from Friends and Family

But there are also so many benefits to entrepreneurship:

  • Be your own boss
  • Have more control over your time
  • Choose your clients
  • Work when and where you want
  • Take time for yourself
  • Be there for your family
  • Unlimited income potential

Most people want to create time and financial freedom, but don’t know how to start. Most people want to create a bigger impact and a lasting legacy for their family, but lack the entrepreneurship skills that aren’t commonly taught in school.

Don’t Be Like Most People – Be Extraordinary

Learn how to build a business on your own terms and step above mediocrity.
Don’t wait until it’s too late to start living your dream, creating massive impact, and feeling fulfilled.

The Extraordinary Entrepreneur’s Fearless Formula for Success

Here is a simple formula for creating your own business without the fear:

1) The Spark of Inspiration

Find the intersection of your experiences, skills, passions, customer needs and things that generate money. When you find that special mix, you will wake up every day doing work you love.

2) Build a Magnetic Brand

Develop your business identity – this is more than just a logo, business card and website. Design a style that people can recognize, a set of values and talking points that create a culture that clients, employees, and investors want to embrace.

3) Create a Sales Engine

You will need to sell, and find others who can sell for you, and develop systems to make sales as effortless as possible. Develop a marketing and sales machine that funnels in leads and appointments and develop a compelling pitch so that you can close them and onboard them well.

4) Create a Lasting Impact

Treat every client like a VIP and make a lasting impact so they become brand ambassadors, promoting your services to others.

5) Find Mentors

Develop relationships with professionals in your industry that have achieved goals similar to your goals. Learn from them and offer your insights and experiences to them as well.

6) Shift Your Mindset

You need to shift your mindset to become an entrepreneur. Focus on these four skills:

  • Plan, adapt and overcome
  • Experiment – shoot for never ending improvement. When you find something that works, double down!
  • Be determined and persistent
  • Develop risk management skills

If you do these things, you can build your business, create massive impact, and feel fulfilled. There are dozens of ways to create a side hustle business or get involved with an existing business that can generate extra income. Of course, nothing is sweeter than that moment when you can give your notice knowing you have your business venture up and running smoothly.

Find the support you need to make your next move as an entrepreneur at Steamwork Center

Check out these resources:

1 Million Cups Santa Clarita
Business Owners Marketing Bootcamp
Events Calendar

Magnetic Client Attraction with Dan Mendilow of

Dan Mendilow Magnetic Client Attraction

Watch this presentation about Magnetic Client Attraction with Dan Mendilow of

Are You Ready To Rewire Your Mind? Grab Your Ticket For Dan’s Workshop 2/24/17 in Santa Clartia, CA

All of the results you get in life stem from thoughts and beliefs
you have about yourself, your life, and the world in general.
Are you ready to erase the ones holding you back, and design
a mindset that naturally supports your greatest successes, health and happiness?

Break through the barriers that are holding you back from reaching your full potential in business, relationships, and life in this three hour advanced training session with Dan Mendilow.

You are ready for this transformational event if you’ve ever thought:

“I feel stuck. I know I can achieve even more, but I need help to do it”

“I’m sick of feeling stressed out and overwhelmed. I just want some peace of mind”

“Time is just slipping away and I’m still not where I want to be in life. I need to make things happen NOW”

“I feel like I SHOULD be happy, but I’m not. I’m ready to start feeling amazing”

“I just want to be happy without having to fight so hard for it”

If those sound familiar, it’s time to make a change.

You don’t have to keep working so hard to stay in the same place.

You don’t have to keep wondering why it’s so easy for other people
to be happy, healthy, and wealthy, while it’s so hard for you.

Dan would love to help you create the business, abundance, and life you want.

The question is, are you ready?

Here’s what people are saying about Rewire My Mind…

“I’ve NEVER seen results this powerful in my life… thank you, Dan! You are an answer to my prayers!”
– Stephanie S.

“With Dan’s help, I doubled my income in the last 18 months, bought my dream home, am going to marry the love of my life… I LOVE my life!”
– Dave P.

“Dan led me through a thoughtfully designed protocol which allowed me to CLEAR the unhealthy emotions and thought patterns that were holding me back from doing things that I really wanted to do! His experience, knowledge and supportive guidance made it possible for me to MOVE FORWARD! I highly recommend Dan’s services”
– Lee H.

“Dan is so good at what he does, he can change your whole perspective of a situation within seconds. His understanding of how the mind works cannot be surpassed by anyone I know or have heard of. His techniques and processes cut through any old beliefs or patterns that are keeping you stuck, allowing you to finally achieve your full potential. It is impossible to convey the experience of working with him through words, you can only experience it. And I highly recommend that you do.”
– Abi C.

Grab Your Ticket For Dan’s Workshop 2/24/17 in Santa Clartia, CA


Why You Should Stop Telling Customers About Your Product Specifications

Stop Telling Customers About Your Product Specifications

Your Product Specifications Are Meaningless to Most Buyers

Here’s the cold hard truth about sales and marketing. No one cares about your product specifications. People buy based on emotion, and back up their decision with facts if needed. In order to compel people to pay attention, show interest, decide to take action and buy your product, you must capture their attention with amazing branding and clever marketing, then convince them that your product or service will solve a problem that is bothering them, or provide a transformation improvement of some kind.

What benefits do the customers derive your product or service?
Why are customers motivated to spend their hard earned money on your product or service? If you can’t speak to their heart, from your heart, about this benefits, you will not sell to the customer.

Don’t just spew facts and specs
It is easy for an entrepreneur to describe the features of their product or service. They have been obsessing about manufacturing specifications, product design, setting up delivery and payment systems for months if not years. But rarely do they envision how the customer will feel when the product or service is put to use.

It is hard to convince entrepreneurs that the customer rarely cares about the product’s properties unless they need to defend their recommendation to a boss, friend or family member. The facts and information on the label or product listing such as the size, weight, speed or memory capacity only matter after you’ve convinced them that the product is worth considering.

Bottom line – the customer is self-interested
A prospective customer doesn’t care about the mateirals you used, or your COGS, or even how you’ll pay your bills that the end of the month. The customer only cares about and focuses on what they can gain from a given service or product. Their main considerations are their own ability to:

  • Save time
  • Save money
  • Make money
  • Save  trouble
  • Save transportation
  • Appear more attractive
  • Increase enjoyment
  • Have a memorable experience
  • Get validation or recognition
  • Improve social status
  • Beat the competition


How can you satisfy a customer’s true desires and needs with your product?

Need help figuring this out? Find out how joining our Business Owners Marketing Bootcamp can help you transform your business.

The mobile app revolution is here. Is your business ready with a branded mobile app?

Smart business owners across the globe are realizing the power of the mobile devices and are investing in a branded mobile app.

Apps are rapidly replacing the prominence of web sites as tablet devices and mobile phones are supplementing or replacing computers in our daily lives. The market potential is huge. There are over 6 billion mobile phone users globally….about 4x the number of computer-based internet users. If you have a business, you need a custom branded mobile app to effectively market to your customers whenever and where ever they are!

There is tremendous value in having a branded mobile app for your business:
• Increasing your brand visibility
• Encouraging customer loyalty through frequent visits and purchases
• Promotional flexibility
• Increasing overall engagement with your customers
• Making all of your social media tools accessible through one convenient access point on a phone

And by utilizing counter top displays or window posters that display your app download and access instructions, Steamwork will help you harness the power of this powerful marketing medium.

Join the Mobile App Revolution Today

Steamwork will show you how to harness the power of the smart phones that most of your customers and prospects are carrying with them ALL THE TIME! With your own iPhone, iPad and Android Apps and mobile website, you can put your brand in your customers’ hands any time of day.

Our mobile platform allows us to professionally design, build and publish your apps and then provide you with the tools to maintain your own app with our easy to use design and content publishing interface.

Your app can be up and live in a few short weeks, ready to work as your mobile marketing arm 24/7!

Transform your customer relationships and earn more money by putting your brand in their hands

How can you deliver value to your customers through your app:

  1. Give customers GPS directions from anywhere in the world – directly to your business.
  2. Create a viral buzz with our built in sharing capabilities to Facebook, Twitter, YouTube and your email mailing list.
  3. Build brand loyalty by giving your customers coupons for checking in at your business. Coupons can be “unlocked” based on your criteria.
  4. Provide up to date information about all of your businesses events and specials. Create an events calendar and promotional coupons.
  5. Keep your customers informed about everything involving your business, by creating an Information tab.
  6. Give customers multiple ways to get in touch with you with our contact pages including direct calling, GPS directions, and email.

We offer money making features as optional integrations:

  • Email/newsletter service provider
  • Shopping Cart Provider/ECommerce Store
  • Reservation/Appointment System
  • Food Ordering System

We make app ownership easy for business owners, even if you can barely use a smart-phone!

We provide all the support you need along the way:

  • We personalize an iPhone, iPad and Android app solution customized to your business brand standards and content
  • The completed app is reviewed and submitted by our staff to the iTunes App Store and Google Play Market (Android)
  • We teach you how to make instant updates to your app, and connect your website, social media, events, photos and video channels to the app for dynamic content
  • We provide lifetime of app hosting, support and maintenance of your app as long as your account is current
  • Our app platform partners make regular updates and improvements to your app at a fraction of the cost of custom development
  • Our powerful content management system makes it easy to make changes to your app instantly and is available on your computer or phone
  • You can measure the performance of your app with back office analytics through our powerful content management system. It is like having a 24 x 7 mobile app back office.
  • You get unlimited downloads and the ability to send unlimited “Push Notification” messaging to all your customers

We make apps for all kinds of industries.

In fact, we can make apps for almost any industry you can imagine:

  • Authors, speakers, experts, podcasters & video creators
  • Non-Profits
  • Restaurants, Clubs & Bars
  • eCommerce Companies
  • Musicians and Bands
  • Salons & Spas
  • Lawyers
  • Medical Practices
  • Coworking Spaces
  • Home Services including Handyman Services, Exterminators, etc.
  • Real Estate and related services
  • Photographers
  • Sports Leagues and Teams

Want a custom branded mobile app for your business in just a few weeks?

Contact us to ask for a demo and a proposal.